Video Games
Providing data, analytics, and expertise for: publishersdevelopersmanufacturers
No longer just an entertainment medium, gaming has rapidly become a lifestyle. As a result, video game publishers and developers are under increased pressure to deliver the content their gamers demand, when they demand it. At the same time, manufacturers must know how gamers interact with their content and hardware so they can power the best gaming experiences. Data and insights from NPD can ensure you’re responsive to market changes and your customers’ needs. You get complete, accurate, information about your products’ market share and mindshare, plus industry insights, to help you track trends, identify business opportunities, and grow your business. We also offer custom research solutions, comprehensive video game metadata, and game evaluations to help you answer critical research questions and gain data-driven feedback throughout the development cycle.
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Consumer Tracking
Understand who is buying video games and PC games, and how, why, and where they are shopping, with this unmatched view of the marketplace across all distribution channels.
Learn MoreContact usData Services
Additional services to assist clients with their business needs. Custom solutions can be developed to address specific requests. Delivery of assets is also available, including front covers, back covers, screenshots, and trailers, mapped to titles by platform and region.
Contact usDigital Games Tracking
Make the most informed business decisions with knowledge of what video and PC games hardware, software, and accessories are selling in the U.S. and Canada. This service covers all distribution channels, including online sales.
Contact usGamePulse
Keep your finger on the pulse of the video games industry with the most accurate and up-to-date information on the market. Get information on every console game product released since 2000, every PC game since 2006, and support for mobile and online/social titles. Measure consumers’ video game acquisition habits in all forms and across all platforms, and see how retail, digital, free gaming, and piracy factor into acquisition.
Contact UsContact usMeta Data
We combine metadata across multiple mediums to give you a picture of the whole industry. We can compare your game to its closest competition, a larger genre, or examine its potential impact on the entire market.
Learn MoreContact usU.S. Games Market Dynamics
Take a glimpse into the U.S. video games industry with key market insights and an analysis of emerging trends. An integration of POS and consumer information provides a clear picture of hardware sales, accessories, and add-on content.
Contact usPrescriptive Analytics
Custom Solutions
Our custom solution product line is structured to answer critical research questions at different stages throughout the development cycle, either through custom reports or a product lifecycle package including things like surveys, focus groups or game evaluation/mock reviews. Our products provide a framework for customized research – every report we create is tailored to our client’s specific needs.
Contact usGame Evaluation
From concept to development to post-launch, get clear, focused, and data-supported feedback from our team of industry experts.
Contact usPrice & Promotion Management
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
Learn MoreContact usSegmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Learn MoreContact usReports
2020 Mobile Gaming Report
Get a holistic picture of U.S. gamers by approaching the market from multiple angles. Explore the 6 overarching gaming audiences, plus targeted profiles of gamers by platform and demographic group.
Report PreviewContact us2020 Gamer Segmentation Report
This report provides a comprehensive view of the U.S. gaming market by dividing the universe of gamers into segments based on their gaming motivations, behavior, preferences, and platform choices.
Report PreviewContact usEvolution of Entertainment Report
Explore segmented activity profiles that reveal how consumers prioritize their spending of time and money on entertainment. Explore the areas by level of COVID-19 impact, how often consumers engage in entertainment activities by demographic audience, and where they see themselves shifting behaviors as they adjust to their new normal.
Contact usIndustry Expertise
"Expanding accessibility to content, along with a growing population of gamers, is transforming the industry from an entertainment medium to a lifestyle. Because of this evolution, opportunities in video games have never been more appealing."
Mat Piscatella
Industry Analyst
SpdRn. Monthly Insights
A speed run of this month's top stories
Gain insight into monthly trends with three quick minutes of the top releases, top retail promotions, social impressions, and all that good stuff.
SubscribeTop 10 Selling Video Games (Retail and Digital), October 2020
| Rank | Rank Last Month | Title | Publisher |
|---|---|---|---|
| 1 | NEW | FIFA 21 | Electronic Arts |
| 2 | 3 | Madden NFL 21 | Electronic Arts |
| 3 | NEW | Watch Dogs: Legion | Ubisoft |
| 4 | NEW | NHL 21 | Electronic Arts |
| 5 | NEW | Mario Kart Live: Home Circuit | Nintendo |
| 6 | 2 | Super Mario 3D All-Stars* | Nintendo |
| 7 | 8 | Animal Crossing: New Horizons* | Nintendo |
| 8 | 9 | Star Wars: Squadrons | Electronic Arts |
| 9 | 6 | Call of Duty: Modern Warfare | Activision Blizzard (Corp) |
| 10 | 11 | Crash Bandicoot 4: It's About Time | Activision Blizzard (Corp) |
* Digital sales not included
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